Video game PR that reaches players and press

Gaming media moves fast and players are vocal. We help studios, publishers and gaming brands get covered by gaming press, appear in the lists players use to choose, and turn player data into stories.

What makes gaming PR different

Launch windows are crowded

Big releases dominate coverage. Smaller studios need a sharper angle or a quieter window to be heard.

Lists drive discovery

Players search for best games in a genre or on a platform. Being on those lists keeps selling long after launch.

Players spot spin instantly

Gaming audiences reward honesty and punish hype. Data and developer voices land better than marketing claims.

Story angles that work for gaming brands

Example story types we adapt to your data and experts. Each one maps to a service.

Lists

Best games in a genre

Inclusion in genre and platform round-ups that rank for player searches.

Listicle building
Data

How players really play

Anonymised play data, such as the hardest level or most popular choices, as a story.

Data-led campaigns
Expert

Developer insight

Your developers commenting on industry news, tools and trends.

Expert commentary
Reclaim

Credits for screenshots and trailers

Turning uncredited use of your assets into links.

Reclamation & audit

Gaming PR in practice

An example of how a typical gaming story comes together. Names and details are illustrative.

How players find games after launch
Illustration, example data

Services that fit best

Outlets we target

The types of publications gaming campaigns are built for.

  • Gaming news sites
  • Platform and genre-specific blogs
  • Technology sections of national news
  • Gaming newsletters and podcasts
  • Esports and community sites

Gaming PR questions

Do you handle press keys and reviews?

We coordinate review outreach and key distribution with your team.

Can PR help a game after launch?

Yes. Lists, updates and data stories keep a game visible for years.

Do you work with indie studios?

Yes. Indies often benefit most from targeted coverage and list inclusion.

Send us the reply card.

Tell us about your site and where you want to be covered. We reply with a tailored campaign idea and a list of target publications, free and with no obligation.

  1. 1We read your site and check your current links.
  2. 2Within two working days you get an idea and target outlets.
  3. 3If it fits, we send a proposal with scope and price.

Rather email? hello@crackify.net

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