The great food debate
A national poll on a divisive food habit, built for consumer and food desks.
Data-led campaignsFood and beverage PR people want to share
Food stories travel fast because everyone has an opinion. We turn tastes, habits and seasonal moments into coverage for food and drink brands, with links that help your products and recipes rank.
What makes food & beverage PR different
Opinions beat announcements
A debate about the right way to make a cup of tea gets more coverage than a new flavour launch.
Health claims are regulated
Nutrition and health claims need care. We keep stories on taste, habits and culture unless claims are approved.
Recipes compete for search
Recipe pages need authority to rank. Food PR can point links at the recipes and products that matter.
Story angles that work for food & beverage brands
Example story types we adapt to your data and experts. Each one maps to a service.
Chef tips for seasonal moments
Your chef or nutritionist ready with tips for barbecues, holidays or budget meals.
Expert commentaryBest products round-ups
Inclusion in round-ups of the best snacks, drinks or kitchen staples.
Listicle buildingFood city rankings
A ranking of cities by food scene, prices or habits for regional press.
Data-led campaignsWhat data-led campaigns looks like in practice
The service we usually start food & beverage clients with. The example below is generic illustration data; your campaign uses your own experts and topics.
Food & Beverage PR questions
Do you work with restaurants?
Yes, especially groups and brands with a story beyond one location. Single restaurants usually benefit most from local coverage.
Can you promote alcohol brands?
Yes, within advertising codes, which limit some audiences and angles. We plan around those rules.
Do you need product samples?
For round-ups and reviews, yes. We coordinate what to send and to whom.
Other industries
Fintech PR that earns trust before it earns linksCredibility with users, partners and regulators
Healthcare PR built on qualified voices and careful claimsAuthority and trust in a high-scrutiny topic
Tech PR that makes complex products easy to write aboutCategory authority and pipeline-ready awareness