The national habits poll
A light, quotable survey about the habits your product touches, built for consumer news and lifestyle pages.
Data-led campaignsConsumer PR that gets products into the stories people read
Consumer brands win on visibility at the moment people are deciding what to buy. We get your products and people into the surveys, round-ups and lifestyle stories that drive both sales and search rankings.
What makes consumer & ecommerce PR different
Gift guides close early
Long-lead editors plan seasonal round-ups months ahead. Missing the window means waiting a year.
Affiliate pages crowd the results
Many product round-ups are affiliate-driven. Knowing which ones are editorial and which want a commission saves budget.
Category pages need links too
Most ecommerce PR links point at the homepage. We plan coverage so some authority reaches the category pages that actually sell.
Story angles that work for consumer & ecommerce brands
Example story types we adapt to your data and experts. Each one maps to a service.
Gift guides and round-ups
Product inclusion in seasonal guides and best-of lists, timed to editorial deadlines.
Listicle buildingThe best city for X
A ranking that regional newspapers love to report about their own city.
Data-led campaignsUncredited product photos
Your images used in articles and on social sites without credit, turned into links.
Reclamation & auditWhat data-led campaigns looks like in practice
The service we usually start consumer & ecommerce clients with. The example below is generic illustration data; your campaign uses your own experts and topics.
Consumer & Ecommerce PR questions
Do you send products to journalists?
Yes, when a journalist requests samples for a review or round-up. We coordinate the logistics with your team.
Are affiliate round-ups worth it?
Sometimes. We show you which placements are editorial and which require an affiliate or fee, so you can decide.
Can PR links help our category pages rank?
Yes, when campaigns are planned with a relevant page to link to. We map stories to category pages from the start.
Other industries
Fintech PR that earns trust before it earns linksCredibility with users, partners and regulators
Healthcare PR built on qualified voices and careful claimsAuthority and trust in a high-scrutiny topic
Tech PR that makes complex products easy to write aboutCategory authority and pipeline-ready awareness