Best value destinations
A ranking of destinations by cost, weather or crowds, timed for the planning season.
Data-led campaignsTravel PR that rides the booking seasons
Travel coverage follows the calendar: January planning, summer escapes, autumn breaks and festive trips. We plan destination data, expert tips and round-ups around those peaks so your brand is in the story when people book.
What makes travel & hospitality PR different
Timing is everything
Travel editors plan seasonal features weeks ahead. Pitching in the wrong month wastes a strong idea.
Destination content is saturated
Generic city guides are everywhere. Original data and first-hand expertise cut through.
Regional press loves local angles
Rankings that compare cities or regions get picked up widely by local newspapers.
Story angles that work for travel & hospitality brands
Example story types we adapt to your data and experts. Each one maps to a service.
Travel hacks from the inside
Hotel or booking experts sharing practical tips for busy travel periods.
Expert commentaryBest stays round-ups
Inclusion in lists of the best hotels, apartments or experiences for a type of traveller.
Listicle buildingReplacing outdated guides
Your destination guides suggested where older travel resources have gone offline.
Broken link buildingWhat data-led campaigns looks like in practice
The service we usually start travel & hospitality clients with. The example below is generic illustration data; your campaign uses your own experts and topics.
Travel & Hospitality PR questions
When should travel brands plan campaigns?
At least six to eight weeks before the season you want to be covered in, earlier for long-lead features.
Do you organise press trips?
Our focus is digital coverage and links. We can advise when a press trip is worth it.
Can small hotels benefit?
Yes, especially from local and niche travel coverage and from reclaiming mentions on guide sites.
Other industries
Fintech PR that earns trust before it earns linksCredibility with users, partners and regulators
Healthcare PR built on qualified voices and careful claimsAuthority and trust in a high-scrutiny topic
Tech PR that makes complex products easy to write aboutCategory authority and pipeline-ready awareness