Lifestyle and fashion PR for brands that want links too

Lifestyle and fashion coverage is visual, trend-driven and fast. We get your experts and products into trend pieces and round-ups, and make sure the coverage links back where it helps your site.

Request a proposal Story angles that work

What makes lifestyle & fashion PR different

Trends move weekly

Lifestyle desks chase what is trending now. Having a stylist or founder ready to comment on a trend is worth more than a planned launch.

Mentions often come without links

Fashion and beauty coverage frequently names a brand without linking. Reclaiming those links is one of the fastest wins.

Visual assets matter

Editors need good images in the right sizes. Pitches without them get skipped.

Story angles that work for lifestyle & fashion brands

Example story types we adapt to your data and experts. Each one maps to a service.

Expert

Trend forecaster comment

A stylist or designer explaining the trend everyone is talking about this week.

Expert commentary

Lists

Best of the season

Inclusion in round-ups of the season’s best pieces, products or brands.

Listicle building

Data

Search trend report

Which styles, colours or products are rising fastest by city, from search or sales data.

Data-led campaigns

Reclaim

Credits for featured looks

Turning unlinked mentions and image uses into credited links.

Reclamation & audit

What expert commentary looks like in practice

The service we usually start lifestyle & fashion clients with. The example below is generic illustration data; your campaign uses your own experts and topics.

Illustration, example data

Services that fit best

Expert commentaryTrend commentary is constant demand in lifestyle media.
Listicle buildingRound-ups and best-of lists drive discovery and sales.
Reclamation & auditUnlinked mentions are common in fashion coverage.

Outlets we target

The types of publications lifestyle & fashion campaigns are built for.

Fashion and beauty magazines online
Lifestyle sections of national news
Shopping round-ups
Wedding, home and interiors titles
Influential niche blogs

Lifestyle & Fashion PR questions

Do you work with influencers?

Our focus is editorial coverage and links. We can coordinate with your influencer team so campaigns support each other.

Can you get us into print magazines?

Our work is online-first, because that is where links and search value come from. Print sometimes follows strong online coverage.

What assets do you need from us?

High-resolution product and lifestyle images, short bios for spokespeople and samples when editors request them.

Other industries

Fintech PR that earns trust before it earns linksCredibility with users, partners and regulators Healthcare PR built on qualified voices and careful claimsAuthority and trust in a high-scrutiny topic Tech PR that makes complex products easy to write aboutCategory authority and pipeline-ready awareness

Send us the reply card.

Tell us about your site and where you want to be covered. We reply with a tailored campaign idea and a list of target publications, free and with no obligation.

1We read your site and check your current links.
2Within two working days you get an idea and target outlets.
3If it fits, we send a proposal with scope and price.

Rather email? hello@crackify.net