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Crackify

The digital PR reading room

Plain-English guides to the questions marketers ask before they hire a PR or link building partner. New guides every Monday, Wednesday and Friday.

10guides
72minutes of reading
5topics

Just published

10 Oct 2026 · Digital PR fundamentalsWhat is digital PR?10 Oct 2026 · Digital PR fundamentalsDigital PR for SEO: how PR builds rankings 10 Oct 2026 · Strategy & brandHow to build a digital PR strategy

Digital PR fundamentals

What digital PR is, how it works and why it matters.

Start with thisWhat is digital PR? What is digital PR, how it works, how it differs from traditional PR and link building, and what results to expect. A plain-English guide for marketers. 7 min read · 10 Oct 2026 SEODigital PR for SEO: how PR builds rankings How digital PR supports SEO: editorial links, brand mentions, E-E-A-T and AI search visibility. What PR SEO is, how to plan it and how to measure it. 8 min read · 10 Oct 2026 ComparisonDigital PR vs traditional PR Digital PR vs traditional PR compared: goals, tactics, measurement and when to use each. A clear guide to modern media relations. 6 min read · 10 Oct 2026

Strategy & brand

Planning campaigns, building awareness and thought leadership.

Start with thisHow to build a digital PR strategy How to build a digital PR strategy that earns coverage and links: goals, audiences, angles, outreach and measurement, with a step-by-step framework. 9 min read · 10 Oct 2026 GrowthHow to increase brand awareness with digital PR Practical ways to increase brand awareness online: digital PR, expert commentary, data stories, listicles and partnerships, and how to measure awareness. 7 min read · 10 Oct 2026 IdeasDigital PR campaign ideas that earn coverage Digital PR campaign ideas and formats that earn coverage and links: indexes, surveys, expert reactions, tools, myth-busting and more, with how to adapt them. 8 min read · 10 Oct 2026

Press releases & outreach

Writing releases, pitching journalists and getting replies.

How-toHow to write a press release journalists will use How to write a press release that journalists actually use: structure, headline, quotes, data and distribution, with a simple template. 7 min read · 10 Oct 2026

Link building

Earning and choosing links that build real authority.

Buying guideLink building packages explained Link building packages explained: what they include, what drives the price, red flags to avoid and how to compare link building services. 8 min read · 10 Oct 2026 FundamentalsWhat are editorial links? What editorial links are, why search engines value them, how they differ from paid and guest post links, and practical ways to earn them. 6 min read · 10 Oct 2026

Measurement & tools

Tracking coverage, links and impact, and the tools that help.

MeasurementHow to measure digital PR How to measure digital PR results: coverage, links, relevance, referral traffic, rankings and brand search, plus a simple reporting template. 6 min read · 10 Oct 2026

Guides by industry

Sector-specific angles, rules and outlets.

Fintech Healthcare Tech & B2B SaaS Consumer & Ecommerce Lifestyle & Fashion Startups Travel & Hospitality Food & Beverage Law Firms

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