Fintech PR that earns trust before it earns links

Money is a trust business. We help fintech and financial services brands get quoted and covered in the business and personal finance press, with every claim checked and every approval built into the process.

Request a proposal Story angles that work

What makes fintech PR different

Compliance slows everything down

Most fintech teams need legal or compliance sign-off on public statements. We build that into the timeline from day one, so a reactive comment is drafted and pre-approved before the news breaks.

Journalists are sceptical of fintech claims

Finance writers have seen a lot of hype. Coverage comes from useful numbers and plain-spoken experts, not from launch announcements.

Crowded comparison searches

Buyers compare apps and providers on review sites and best-of lists. Being missing from those pages costs you sign-ups before anyone reads your homepage.

Story angles that work for fintech brands

Example story types we adapt to your data and experts. Each one maps to a service.

Data

The cost of living tracker

Anonymised spending or savings trends from your product, released monthly so personal finance desks come back for the next edition.

Data-led campaigns

Expert

Rate decision reaction

A pre-approved spokesperson ready to explain what an interest rate change means for borrowers and savers, within the hour.

Expert commentary

Survey

The money confession poll

A national survey on money habits people rarely admit to, built for consumer and lifestyle pages.

Data-led campaigns

Lists

Best apps for a specific need

Inclusion in comparison articles such as best budgeting apps for couples or best business accounts for freelancers.

Listicle building

What expert commentary looks like in practice

The service we usually start fintech clients with. The example below is generic illustration data; your campaign uses your own experts and topics.

Illustration, example data

Services that fit best

Expert commentaryFinance journalists need quotable experts on deadline, and a regulated voice carries weight.
Data-led campaignsYour product data is a source of stories no competitor can copy.
Listicle buildingComparison articles decide which providers make a buyer’s shortlist.

Outlets we target

The types of publications fintech campaigns are built for.

National business and markets desks
Personal finance and consumer money pages
Fintech and banking trade titles
Startup and tech business sections
Regional business news

Fintech PR questions

Can you work within our compliance process?

Yes. We agree the approval steps upfront and draft with them in mind, including pre-approved statements for fast reactive comment.

Do you handle crypto brands?

We assess each case. Crypto PR faces extra platform and regulatory limits, and we will tell you honestly what is realistic.

What makes a fintech story newsworthy?

Numbers that show how people actually behave with money, and experts who explain changes in plain language. Product launches alone rarely land.

Other industries

Healthcare PR built on qualified voices and careful claimsAuthority and trust in a high-scrutiny topic Tech PR that makes complex products easy to write aboutCategory authority and pipeline-ready awareness SaaS PR and link building for crowded categoriesRank for category and alternative searches

Send us the reply card.

Tell us about your site and where you want to be covered. We reply with a tailored campaign idea and a list of target publications, free and with no obligation.

1We read your site and check your current links.
2Within two working days you get an idea and target outlets.
3If it fits, we send a proposal with scope and price.

Rather email? hello@crackify.net