Tech PR that makes complex products easy to write about

Technology journalists get hundreds of launch pitches a week. We help B2B and tech companies stand out with expert opinion, original data and stories that matter to readers who are not engineers.

Request a proposal Story angles that work

What makes tech & b2b PR different

Launches are not news

A new feature rarely earns coverage on its own. What earns it is what the feature reveals: a trend, a problem or a number people did not know.

Jargon kills pitches

Trade editors want depth, business editors want clarity. We translate the same expertise for both without dumbing it down.

Buyers research for months

B2B buyers read comparison articles, analyst roundups and trade press long before they talk to sales. You need to be present across that whole journey.

Story angles that work for tech & b2b brands

Example story types we adapt to your data and experts. Each one maps to a service.

Data

State of the industry report

An annual report from your product or survey data that trade titles cite all year.

Data-led campaigns

Expert

Founder take on a big story

Your CTO or founder commenting on AI, security incidents or regulation while the story is moving.

Expert commentary

Lists

Best tools for a use case

Inclusion in category roundups that buyers and AI assistants use to build shortlists.

Listicle building

Guide

The definitive how-to

A genuinely useful guide that earns links from resource pages and replaces dead ones.

Broken link building

What expert commentary looks like in practice

The service we usually start tech & b2b clients with. The example below is generic illustration data; your campaign uses your own experts and topics.

Illustration, example data

Services that fit best

Expert commentaryTechnical founders are valuable sources when their views are pitched in plain language.
Data-led campaignsPlatform data turns into industry reports that keep earning citations.
Listicle buildingCategory lists shape B2B shortlists and AI answers.

Outlets we target

The types of publications tech & b2b campaigns are built for.

Technology and business news sites
Industry trade publications
Startup and venture media
Developer and IT publications
Analyst and review sites

Tech & B2B PR questions

Do you work with B2B companies with small audiences?

Yes. Trade publications in a niche often matter more than national coverage, and they link generously to useful sources.

Can you cover product launches?

We can, but we will usually pair a launch with data or expert commentary so it has a reason to be written about.

How do you measure B2B PR?

Links and coverage, plus traffic and enquiries to the pages that matter for your pipeline.

Other industries

Fintech PR that earns trust before it earns linksCredibility with users, partners and regulators Healthcare PR built on qualified voices and careful claimsAuthority and trust in a high-scrutiny topic SaaS PR and link building for crowded categoriesRank for category and alternative searches

Send us the reply card.

Tell us about your site and where you want to be covered. We reply with a tailored campaign idea and a list of target publications, free and with no obligation.

1We read your site and check your current links.
2Within two working days you get an idea and target outlets.
3If it fits, we send a proposal with scope and price.

Rather email? hello@crackify.net