Earn the coverage that builds your authority.

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Data-led campaigns

We build surveys, indexes and studies around your niche, package them as a story and pitch them by hand to the writers who cover it. The coverage brings brand mentions and some of the strongest links a site can earn.

Best for: Brands that want national or trade press and authority links in one move.

In this divider

• Three tested campaign angles to choose from
• Research: survey panel, public datasets or your own data
• Press release, charts and a methodology page
• Personal outreach to a targeted media list
• Coverage report with every link and mention

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Expert commentary

Journalists post requests for expert sources every day. We watch the request platforms and our own media contacts, match each request to the right person on your team and get their answer in front of the writer while the story is still open.

Best for: Brands with founders or specialists who have real opinions worth quoting.

In this divider

• Expert profiles: topics, bios, headshots and approved views
• Daily monitoring of journalist requests
• Drafted answers sent to your expert for approval
• Submission and follow-up with the journalist
• Tracker of every quote, mention and link

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Link building

Not every link needs a news hook. We find real sites your customers read, pitch useful articles to their editors and write the content ourselves. Every placement is reported with its URL and whether a publisher fee was involved.

Best for: Steady, topic-relevant links between bigger PR campaigns.

In this divider

• Vetted prospect list for your approval
• Topic ideas matched to each site’s readers
• Articles written by our team
• Placement, link checks and indexing checks
• Report of every URL with fee status

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Listicle building

Buyers shortlist from articles like “the best tools for X”. We find the list articles that rank for your category, pitch their authors and editors to include you, and hand them the copy and details they need. Every inclusion is reported with its URL, position and fee status.

Best for: SaaS and ecommerce brands competing in crowded comparison searches.

In this divider

• Map of list articles ranking for your category
• Prioritised targets with traffic and fee status
• Outreach to authors and editors
• Inclusion copy, screenshots and product details
• Report with URL, position and fee status

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Broken link building

The web is full of links pointing at pages that no longer exist. We find broken links on relevant sites, match them to a page you have, or one worth creating, and tell the site owner so they can fix the article and link to you instead.

Best for: Sites with strong guides, tools or resources worth linking to.

In this divider

• Broken link prospects found in your niche
• Matched replacement pages on your site
• A content brief when a new page is worth creating
• Personal outreach to site owners and editors
• Report of every replaced link with fee status

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Reclamation & audit

Most brands are mentioned online far more often than they are linked. We find the unlinked mentions, the copied images and the broken pages that are leaking authority, fix what we can and hand you a clear plan for the rest.

Best for: Established brands, or anyone starting PR who wants a baseline first.

In this divider

• Audit of your backlink profile and competitor coverage
• List of unlinked brand, product and founder mentions
• Outreach asking for credit links
• Redirect map for broken pages that still have links
• Prioritised roadmap for your next campaigns