Healthcare PR built on qualified voices and careful claims

Health is where search engines and journalists are strictest about expertise. We help healthcare, medtech and wellness brands earn coverage through qualified experts and evidence that stands up to scrutiny.

Request a proposal Story angles that work

What makes healthcare PR different

Expertise has to be real and visible

Health content is judged on who says it. Quotes need named, qualified professionals, and we make sure their credentials appear correctly in every pitch.

Claims need evidence

Journalists and editors will not run health claims without sources. We build stories around published research, clinical experience or your own anonymised data.

Seasonal news cycles

Flu season, awareness months and heatwaves drive health coverage. We plan commentary and campaigns around them instead of pitching into silence.

Story angles that work for healthcare brands

Example story types we adapt to your data and experts. Each one maps to a service.

Expert

Seasonal health explainer

A clinician ready with practical advice when a heatwave, flu spike or allergy season hits the news.

Expert commentary

Data

Symptom search trends

Search or appointment trends that show what people worry about most, by region and season.

Data-led campaigns

Myth

Myths patients still believe

Clinicians correcting common misconceptions, a format health and lifestyle editors use often.

Expert commentary

Reclaim

Credit for cited research

Finding articles that cite your studies or clinicians without linking, and asking for the credit.

Reclamation & audit

What expert commentary looks like in practice

The service we usually start healthcare clients with. The example below is generic illustration data; your campaign uses your own experts and topics.

Illustration, example data

Services that fit best

Expert commentaryQualified clinicians are what health journalists need most and find hardest.
Reclamation & auditHealth brands are often cited without a link, which is authority left on the table.
Data-led campaignsAnonymised trend data gives health desks a fresh, safe angle.

Outlets we target

The types of publications healthcare campaigns are built for.

Health and wellbeing sections of national news
Medical and pharma trade press
Parenting and lifestyle titles
Women’s and men’s health magazines
Regional news health pages

Healthcare PR questions

Do your experts need to be medically qualified?

For medical topics, yes. We only put forward spokespeople whose qualifications match the claims they make.

Can you promote prescription products?

Advertising rules restrict this in most markets. We focus on condition awareness, expertise and company stories instead.

How do you handle patient stories?

Only with documented consent and anonymisation where needed. Many campaigns work without patient stories at all.

Other industries

Fintech PR that earns trust before it earns linksCredibility with users, partners and regulators Tech PR that makes complex products easy to write aboutCategory authority and pipeline-ready awareness SaaS PR and link building for crowded categoriesRank for category and alternative searches

Send us the reply card.

Tell us about your site and where you want to be covered. We reply with a tailored campaign idea and a list of target publications, free and with no obligation.

1We read your site and check your current links.
2Within two working days you get an idea and target outlets.
3If it fits, we send a proposal with scope and price.

Rather email? hello@crackify.net