Professional services PR that sells expertise

In professional services, the product is expertise. We help consultancies, accountancy and advisory firms get their partners quoted, publish research clients cite, and build authority for the service pages that win work.

What makes professional services PR different

Expertise is invisible until it is quoted

Clients choose firms whose people they have seen in the press. Regular commentary makes expertise visible.

Confidentiality limits case studies

Client work is often off limits, so stories come from research, commentary and anonymised insight.

Service pages need authority

Searches like tax advisor or management consultant are competitive and reward well-linked service pages.

Story angles that work for professional services brands

Example story types we adapt to your data and experts. Each one maps to a service.

Expert

What the budget means for businesses

Partners explaining tax, regulation or economic news on the day it lands.

Expert commentary
Data

Annual industry survey

A survey of business leaders that trade and business press cite all year.

Data-led campaigns
Guide

The practical guide clients bookmark

Guides that resource pages link to and that replace outdated ones.

Broken link building
Reclaim

Directory and article credits

Making sure partner mentions link to the right service pages.

Reclamation & audit

Professional services PR in practice

An example of how a typical professional services story comes together. Names and details are illustrative.

From budget day to partner quote
Illustration, example data

Services that fit best

Outlets we target

The types of publications professional services campaigns are built for.

  • Business and finance press
  • Trade titles for your clients’ industries
  • Professional body publications
  • Regional business news
  • Business podcasts and newsletters

Professional services PR questions

Can you work within professional rules?

Yes. We agree approval steps and keep commentary within what your firm can say publicly.

Which partners should speak?

Those with clear views and time to approve quickly; one or two strong voices work best.

Do small firms benefit?

Yes, especially from local business and niche trade coverage.

Send us the reply card.

Tell us about your site and where you want to be covered. We reply with a tailored campaign idea and a list of target publications, free and with no obligation.

  1. 1We read your site and check your current links.
  2. 2Within two working days you get an idea and target outlets.
  3. 3If it fits, we send a proposal with scope and price.

Rather email? hello@crackify.net

Reply cardTakes about a minute
Interested in (optional)

We use your details only to reply. See the privacy policy.