PR for AI companies that cuts through the hype

Every company now claims to use AI, and journalists are tired of hype. We help AI companies stand out with evidence, clear explanations and experts who can talk about real-world impact, not buzzwords.

Request a proposal Story angles that work

What makes AI PR different

Scepticism is high

Journalists have seen many AI announcements. Evidence of real outcomes and honest limits earns more trust than bold claims.

The category changes monthly

New models and rules create constant news, which rewards companies with experts ready to comment fast.

Buyers ask AI about AI

Prospects increasingly ask assistants to recommend AI tools, and those answers lean on lists and credible coverage.

Story angles that work for AI brands

Example story types we adapt to your data and experts. Each one maps to a service.

Expert

Plain-English reaction to AI news

Your founder or researchers explaining what a new model or regulation means for real businesses.

Expert commentary

Lists

Best AI tools for a job

Inclusion in use-case lists such as best AI tools for customer support.

Listicle building

Data

How teams actually use AI

Anonymised usage data or a survey that separates real adoption from hype.

Data-led campaigns

Guide

The honest explainer

A clear guide to a technical topic that earns links from resource pages.

Broken link building

AI PR in practice

An example of how a typical AI story comes together. Names and details are illustrative.

Hype versus evidence

Illustration, example data

Services that fit best

Expert commentaryAI news never stops, and clear expert voices are scarce.
Listicle buildingUse-case lists shape shortlists and AI assistant answers.
Data-led campaignsReal adoption data cuts through marketing claims.

Outlets we target

The types of publications AI campaigns are built for.

Technology and AI news sites
Business press covering AI adoption
Industry trade titles where your buyers work
Developer and data science publications
Newsletters and podcasts on AI

AI PR questions

How do you avoid AI hype in pitches?

We lead with evidence, specific use cases and honest limits.

Can you cover regulation and safety topics?

Yes, with spokespeople who have relevant expertise and approved positions.

Is listicle inclusion worth it for AI tools?

Often, because buyers and assistants rely on use-case lists to build shortlists.

Other industries

Fintech PR that earns trust before it earns linksCredibility with users, partners and regulators Healthcare PR built on qualified voices and careful claimsAuthority and trust in a high-scrutiny topic Tech PR that makes complex products easy to write aboutCategory authority and pipeline-ready awareness

Send us the reply card.

Tell us about your site and where you want to be covered. We reply with a tailored campaign idea and a list of target publications, free and with no obligation.

1We read your site and check your current links.
2Within two working days you get an idea and target outlets.
3If it fits, we send a proposal with scope and price.

Rather email? hello@crackify.net