Link building packages explained
Link building packages promise a set number of links for a set price. Some are excellent value. Others are a fast way to fill your site with links that do nothing, or worse. This guide explains what a good package includes and how to compare offers.
Key takeaways
- Judge packages on site quality and relevance, not link count.
- Ask whether each placement is earned or paid, and what the fee is.
- Insist on approving sites before anything goes live.
- Avoid private blog networks, link farms and spun content.
What a link building package usually includes
- Prospecting and vetting of target sites
- Outreach to editors and site owners
- Content writing for guest articles
- Placement and link checks
- A report listing every live URL
What drives the price
Prices vary because the work varies. The biggest factors are the authority and traffic of the sites, whether the publisher charges an editorial fee, how much research the content needs, and the volume per month. Very cheap packages usually cut corners on at least one of these.
Red flags to watch for
- Guaranteed links on sites with high scores but no real traffic
- No list of sites before placement
- Lots of unrelated topics on the same site
- Pages that are not indexed in Google
- Refusal to say which placements involved a fee
Questions to ask any provider
- Can we see and approve the site list first?
- How do you check traffic and relevance?
- Which placements are paid, and how much?
- Who writes the content, and can we review it?
- What happens if a link is removed?
Packages vs tailored link building
Fixed packages are convenient, but your site has specific pages and competitors. A tailored plan sets volume and price per month while choosing targets around the pages that need links most.
Frequently asked questions
Are link building packages safe?
They can be, when sites are real publications in your niche and links sit in useful content.
How many links per month do we need?
It depends on your competition. Compare the linking domains of the pages that outrank you.
Is digital PR better than packages?
Digital PR links are usually stronger, but slower and less predictable. Many brands use both.